NXP extends position in ID market



NXP Semiconductors says it has extended its lead in the global Identification market, after eight quarters of consecutive growth in total sales across all market segments using Identification technologies. 
 In 2010, the company says its Identification business unit posted global revenues of US$589 million across its three product lines (Secure Identity, Secure Transactions and Tagging & Authentication), attaining the number one position in the worldwide ID market. In the first half of this year, it says it reported revenues of US$383 million in Identification, establishing its number one position with recently announced second quarter revenues of US$194 million.
“ABI Research believes NXP is uniquely positioned and differentiated from its peers in that the company supports the full range of RFID frequencies from LF to HF to UHF,” says Mike Liard, research director for RFID at ABI Research. “Primary applications supported by NXP’s transponder ICs are broad and far-reaching, including government ID, automobile immobilisers, security/access control, contactless payment, ticketing, NFC, asset management, item-level tracking, authentication and many others.”
“NXP is the volume leader in many of these application areas, particularly within HF-based markets,” adds John Devlin, ABI Research’s practice director for Auto ID and Smart Cards. “In fact, given its recent results and growth in 2010, NXP can claim to be the number one Identification semiconductor company, including both its RFID and secure IC product groups.”
NXP works with companies such as Google, Samsung, Sony Ericsson, ZTE, Nokia, Bundesdruckerei, Gemalto, Oberthur, Giesecke & Devrient and Avery Dennison. The company says it ranks number one in eGovernment, with 77 out of 91 countries (85%) of worldwide ePasssport projects based on its secure microcontrollers such as the SmartMX.


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