Datacard Group and Entrust announce new identity

04/11/14

Secure identity companies Datacard Group and Entrust have announced a new company name, logo and corporate brand identity - with a whopper of a new booth at Cartes in Paris. The new company is to be called Entrust Datacard.

Less than one year after Datacard Group acquired Entrust, Todd Wilkinson, the company’s president and CEO, said the new corporate brand preserves the equity and heritage of each predecessor company, while demonstrating a strong commitment to anticipating and addressing emerging customer challenges.

“The world is changing – it’s more connected, more mobile and more empowered than ever,” said Wilkinson. “Our new brand and corporate identity is a reflection of this evolution and the changing markets we serve. We understand how the connected world is evolving and we work relentlessly to anticipate trends as we determine how change will affect our customers.”

While the company is launching a new corporate identity, it will preserve the equity of the Datacard and Entrust product portfolio brands – hence the name. In addition to existing offerings, the company is developing new solutions for consumer, citizen and enterprise applications that combine Datacard and Entrust technologies.

“Integration of the two companies is moving quickly, because the portfolios are highly complementary,” said Wilkinson. “The alignment of the portfolios allows us to bring the two companies together, integrate existing technologies and quickly engage in new product development efforts.”

“We’re applying our considerable combined resources to innovate and create new solutions that enable trusted identities and secure transactions,” said Wilkinson. “Whether people are crossing borders, making purchases or accessing enterprise networks, their expectations for anywhere-anytime experiences are increasing rapidly.”

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Entrust Datacard shows off its whopper of a new booth
Entrust Datacard shows off its whopper of a new booth

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